Title & keywords
Using the phrases that actually have search volume, in the right order and within the platform's character limits and rules.
Our services
We review your product on the platform from top to bottom
Monotim is a consultancy: we examine your product on the platform, write down the gaps and why they matter, explain step by step what to do, and run the process with you until the fixes are done. Website development is the one thing we take end to end.
01 — Marketplaces
OTA setup consulting
GetYourGuide, Viator, Klook, Headout, Trip.com, Tripadvisor and Airbnb Experiences each have their own approval criteria, content rules and ranking logic. We explain which step to take and how when opening your account and building your product, and which mistake will get you turned down.
- Application and approval — which documents are requested, how to choose a category, why approval gets delayed.
- Product structure — how many products, options and languages a single tour should be split into.
- Calendar and capacity — seasonal capacity, cut-off times and cancellation policy recommendations.
- Choosing a channel manager — which of Bokun, Rezdy, FareHarbor and TourCMS suits you, and how to avoid double bookings.
New launch
A setup guide and first-90-days plan for a platform you haven't sold on.
Audit
A full review of your existing account and a list of fixes.
New market
Targeted launches such as Klook and Trip.com for Asia, Civitatis for the Spanish market.
Pricing strategy
Pricing based on competitor analysis that protects your margin after commission.
The main marketplaces we advise on
Brand names and logos belong to their respective owners.
02 — Visibility
Listing and ranking optimisation
Who appears on the first screen when a traveler types “Cappadocia balloon” is no accident. Ranking is the combined result of title, content quality, photos, price, conversion rate and review score.
Description copy
Copy that doesn't read like a translation, answers objections and makes what's included and excluded unmistakable.
Photo set
Cover photo choice, ordering, framing and compliance with platform quality criteria. Shot direction where needed.
Option structure
Structuring private tours, group tours and transfer-included variants so they lift conversion.
Reviews and rating
A review collection flow, response templates and the operational issues dragging your score down.
A/B trials
Controlled tests on title, cover image and price; decisions made with data.
03 — Your own channel
Custom agency websites
We don't install templates. We build professional websites at whatever level of detail you want, shaped by your product structure, target markets and operation. The goal isn't a business card — it's a working sales channel.
- Booking flow — calendar, option selection, online payment and automatic confirmation emails.
- Multilingual architecture — a separate URL and separate content per language, with correct hreflang targeting.
- Performance — Core Web Vitals targets, optimised images, mobile-first development.
- Manageability — a panel where you can update your tours, prices and content yourself.
- Measurement — GA4, Search Console, conversion and ad pixels set up from day one.
What delivery includesStandard
- 01Discovery & content plantour inventory, languages, sitemapWeek 1
- 02Designbrand identity and interfaceWeeks 2-3
- 03Build & integrationbooking, payment, languagesWeeks 3-5
- 04SEO setup & launchschema, sitemap, measurementWeek 6
Timelines vary with project scope; a firm schedule is shared with the proposal.
04 — Organic growth
Tourism SEO and content strategy
If traffic stops when the ad budget stops, you don't have a lasting asset. SEO means building a channel that works for years on destination queries and gets cheaper over time.
Technical SEO
Site architecture, indexing, speed, mobile compatibility, structured data and multilingual setup audit.
Content strategy
Destination guides, how-to content and tour pages written for real search intent.
Authority & digital PR
Strengthening your brand's footprint through travel directories, guide sites and press relations.
Local SEO
Google Business Profile, map visibility and top placements on city-level queries.
International SEO
Language, currency and content differentiation per market; hreflang and country targeting.
Reporting
A monthly review where ranking, traffic and booking data meet in a single report.
05 — Next-generation search
Visibility in AI search (GEO)
Classic SEO was about being among ten blue links. Today the traveler gets a single answer, and which tour is named in it converts directly. GEO is the work of being inside those answers.
- Query map — extracting the real questions travelers ask assistants.
- Quotable content — duration, price, inclusions and departure point expressed unambiguously.
- Structured data — setting up Tour, Offer, Review, FAQ and Organization schemas.
- Tracking — regularly measuring how often your brand is named by assistants.
Why now?
While search behaviour shifts, brands that position early enter the reference pool of AI systems. Entering that pool later will cost far more than entering today.
- Become a source before your competitors
- Shares the same foundation as classic SEO
- Results measured in the monthly report
06 — Complementary
Other services that complete the picture
Photo & content production
Tour photography direction, short video editing and platform-ready image preparation.
Pricing & margin consulting
Pricing built on net profit after commission, plus seasonal and early-booking strategies.
Ad management
Campaign setup and management on Google Ads and Meta, focused on direct bookings.
Training & handover
If you want your own team to run it, we document the processes and train them.
Not sure which service you need?
Let us look at where you are and produce a prioritised roadmap. The review is free.